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Google Blog：AI（RSS）· Google Blog：AI（RSS）·· 2026-05-20精选AI 评分71

AI Mode 如何改变美国人的搜索方式

AI 导读

AI Mode 上线一周年，美国用户搜索行为呈现关键转变。数据显示，用户正从传统的关键词输入模式逐渐转向自然语言查询，这一变化反映了AI搜索技术的普及和用户交互方式的优化。自然语言查询的使用率显著提升，体现了AI搜索在日常信息获取中的影响力增强，预示着未来搜索体验的革新方向。

推荐理由

AI Mode 上线一周年，Google 第一次拿出用户行为数据，从关键词到自然语言的转向比想象中快，做搜索和 SEO 的可以重新理解用户意图了。

正文

May 19, 2026

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Shivani Mohan

Vice President, Data Science and UXR

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This content is generated by Google AI. Generative AI is experimental

One year ago, we launched AI Mode in the United States. Now, it has surpassed a billion monthly active users globally and AI Mode queries have more than doubled every quarter since launch.

Search’s new AI features are the leading reason why we’re seeing queries at an all-time high. And because AI Mode bridges the gap between a traditional search engine and conversational AI, we’ve found that people aren’t just searching more, they’re searching differently — asking the questions that are really on their mind.

We dove deeper into how people are using AI Mode in the U.S. and the data is clear: AI Mode isn’t just changing how people search — it’s expanding the very definition of what’s searchable.

Here are some of the key insights about AI Mode in the U.S. one year since launch:

  • Searching beyond text: More than one in six searches in the U.S. now use voice or images, with image searches growing over 40% month-over-month.
  • Asking longer questions: While we’re seeing growth in both short and long queries in AI Mode, the average AI Mode search is triple the length of a traditional Search query.
  • Getting things done: Trends data shows that AI Mode queries related to planning have grown faster than AI Mode queries overall by 80% in the past 6 months.
  • Making decisions: According to Trends data, brainstorming queries in AI Mode have grown 30% faster than queries overall since launch, and searches starting with “where to,” “where should I,” and “ideas for” are growing.

Read more here about how people are searching in new ways with AI Mode.

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来源：Google Blog：AI（RSS） · blog.google